Folli Follie Displays Worldʼs First Designer Window Code

May 2, 2010

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

As part of their Golden Summer campaign, Folli Follie Japan commissioned SET to produce a designer QR code to be displayed at their flagship store in the trendy Tokyo suburb of Aoyama. This marks the first time a designer QR code has been placed in a store window, meaning the store can essentially stay open round the clock, long after the staff has gone home for the evening thus giving “window shopping” whole new meaning.

The code was designed to match the look and feel of Folli Follie Reflections Collection of jewelry and will be used to draw traffic to the Folli Follie Japan mobile phone campaign site. At the site visitors can see images from the Folli Follie range and enter a special contest to win prizes .

The QR code is part of a wider summer promotion for which a special “gold” phone has been created. The phone is a replica of the Folli Follie branded handset which will be given away along with a variety of other prizes, including a trip to Greece, the birthplace of Folli Follie. The Golden Summer campaign runs from April 30 to May 30.

Junko Hara, a spokesman for SET said: “We are very excited to see such a respected brand as Folli Follie embracing mobile marketing. The code we have designed is cute and fun, just like Folli Follie and we hope that customers enjoy this opportunity to take window shopping to an entirely new level.”

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail : greg@setjapan.com
web : http://www.setjapan.com


Future of QR Codes is BRIGHT – thanks to SET

April 29, 2010


Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

For the cover of their May issue , Dutch design magazine BRIGHT commissioned SET to produce a special designer QR code.

The code was given a camouflage aesthetic to match the feel of the message that the QR leads to, specifically the magazine’s website with a specially created URL which reads “Make code not war”.

The BRIGHT code is the first designer code to be seen in Holland and it is also the first time that a designer code has graced the cover of a magazine.

Adrian Grey, a spokesman for SET said:
“We are very excited to see our designer codes on a front cover, especially since the magazine is one as respected as BRIGHT. We hope that this highlights the power that our branded codes have over traditional black & white ones. Our design team continues to push the boundaries of what is possible and the BRIGHT code represents the first in a new direction.”

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail :: greg@setjapan.com

web: http://www.setjapan.com


Belvedere IX launch, Tokyo !!

June 22, 2009

Photo’s from the Belvedere IX launch Party @ GStar RAW Nights @ Le Baron Tokyo, featuring, Andre, Fraser Cooke, Madamoiselle Yulia, The Penelopes, Sora Aoi !

http://www.lebaron.jp, www.belvedereix.com, http://www.flickr.com/photos/markoxley/sets/72157620073681459/



Soul Music For The Damned – Rennie Foster

June 22, 2009

Tokyo based techno artist, Rennie Fosters latest album, inside sleeve photography courtesy of SET.


Cut and Paste 2009 :: Tokyo

May 28, 2009

Looking for something different to do this Saturday? Get down to WOMB for the graphic designers’ version of a steel-cage death match. Cut and Paste pits 2D, 3D and motion graphic artists against each other on the big screens. Event runs 17:00-20:30. Tickets Y2000. Check out the video below for a look at what it is all about.


Metropolis’ Valentine Glitterball

February 20, 2009

Metropolis Magazine put on their Valentine Glitterball this February, funnily enough…. look out for more free drink revelry at this years next major celebratory occasions !!

The musical ante was given a bolster with the likes of Aosawa, Alex Einz, Groovepatrol and Aaron Tseng, but a light hearted alcohol fuelled night with giveaway’s and prizes, and free nuts from American Airlines !! Winner !!  http://www.metropolis.co.jp/


Tokyo Techno Queen DJ Mayuri

February 20, 2009

Dj Mayuri with over 20 years as a DJ, and founder of  the legendary Metamorphose festival, comes forward for her 2009 shots, tops courtesy of Tokyo brand Yellow Ruby. 

http://www.metamo.info/