www.exactitudes.nl 0808

August 22, 2008

This is quite a cool  site from two Dutch Art photographers, they have been shooting dress and styles of particular groups and demographics in society, it is amazing how similar people do dress to one another. 


Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 13 years. Rotterdam’s heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, although since 1998 they have also worked in cities abroad.

They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.


Tokyo Girls Collection 0308

August 12, 2008


HI guys this is what I wanted to put on here, I’m sure you have seen the pictures before, we will more than likely get a photo slot at the next one too. Are we seeing them again soon Greg ?




(15 March 2008

The Tokyo Girls collection is truly an event to witness, the best of Japans young essentially high street brands, eschewing the use of skinny European models in favor of girls who look like their customers, with a little extra cuteness thrown in.

This is a retailers and marketers dream a day long orgy of shows and stalls, and celebrity endorsements,  catering to 15,000 – 20,000 girls of influential age, with money to spend in a culture where looking and dressing like your friends means selling one dress probably actually means you will sell three.

And watch out for these ‘ordinary girl models’ regulars in magazines such as ViVi, CanCam, Ray and Glamourous, becoming minor celebs themselves holding sway as trend leaders in a huge market.

http://gw.tv/fw/shop/tgc/index.html )


The next event is 6th Sept 08