Future of QR Codes is BRIGHT – thanks to SET

April 29, 2010

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

For the cover of their May issue , Dutch design magazine BRIGHT commissioned SET to produce a special designer QR code.

The code was given a camouflage aesthetic to match the feel of the message that the QR leads to, specifically the magazine’s website with a specially created URL which reads “Make code not war”.

The BRIGHT code is the first designer code to be seen in Holland and it is also the first time that a designer code has graced the cover of a magazine.

Adrian Grey, a spokesman for SET said:
“We are very excited to see our designer codes on a front cover, especially since the magazine is one as respected as BRIGHT. We hope that this highlights the power that our branded codes have over traditional black & white ones. Our design team continues to push the boundaries of what is possible and the BRIGHT code represents the first in a new direction.”

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail :: greg@setjapan.com

web: http://www.setjapan.com


Marc Jacobs QR Code

June 28, 2009

SET produce designer QR Code for Marc Jacobs Japan.


Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has released a new designer QR code produced for MARC BY MARC JACOBS, the diffusion line of world-renowned fashion designer Marc Jacobs. Their latest ground-breaking code was hand-drawn to match the feel of the campaign featuring the brand’s mascot Miss Marc and will be used to generate traffic to the soon-to-be-released MARC BY MARC JACOBS mobile website.

Mark Oxley, a spokesman for SET said:

“Traditional black and white codes can be found everywhere in Japan but they are no longer surprising. To promote their new mobile site Marc Jacobs Japan wanted something special that would be more in line with the brand’s image. Our pioneering work in designer QR codes made us the obvious choice to make this happen. The client is thrilled with the results and look forward to seeing how the consumer responds”.

The website launches on July 1st and is viewable only on Japanese mobile phones.  For more info contact: Greg McMaster, Creative Planner, SET on 81-80-5096-1066 greg@setjapan.com, hello@setjapan.com
SET web: www.setjapan.com

Louis Vuitton choose SET Japan for latest QR marketing push

April 17, 2009

SET was asked by Louis Vuitton to provide them with a creative QR code in line with a new animation created for them by renowned artist, Takeshi Murakami. The one above was chosen from a final shortlist of options and will be on visual display from next month.

SET Creates Unique Mobile Bar Code for Louis

Vuitton / Murakami Tie-up


Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has announced a new collaboration with fashion house Louis Vuitton designing a QR (Quick Response) code.

The QR code is an extension of the continuing partnership between Louis Vuitton and famed Japanese animator Takashi Murakami who in 2008 made Time magazine’s “100 Most Influential People” list, the only visual artist included.

The QR code will:

• generate traffic to the Louis Vuitton mobile website

• create buzz about the collaboration between Louis Vuitton and Murakami

• demonstrate the possibilities of designer QR codes

• raise awareness of the potential role of QR codes in marketing

Adrian Grey, President of SET, said:

“Intertwining design with technological innovation allows us to satisfy client objectives and delight consumers. We believe this code will help create a shift from the standard black and white codes that blight the landscape. Creativity, design and technology, tend to move in different directions but at SET we feel linking them together will bring about a new era of innovation, giving designers the chance to lend their creative skills to technology projects. We are very excited to be at the forefront of such cutting-edge technology”.

The QR code was launched April 10th. For further information, contact:

Greg McMaster, Creative Planner, SET on 81-80-5096 1066 greg@setjapan.com, hello@setjapan.comSET K.K. World Udagawa Building 6F Udagawa-cho 36-6 Shibuya-ku

Tokyo-to, Japan 150-0042 http://www.setjapan.com

Date: 2009年4月14日

Capricine Lingerie Show

March 12, 2009

Had the chance to take a few snaps at Capricine Lingerie Show for buyers only, at a small place in Nishi Azabu, I think the show went down well, and there seemed to be a lot of interest afterwards, congrats to Rinko the designer.


42 Below- L’homme Invisible 0408

August 13, 2008


17 APR 08

Girls in mens underwear, sure fire winner !

SET asked to shoot the L’homme Invisible, Underwear party in association with 42Below Vodka, an interesting night, even got a pair of  free pants.

The Happening – Surf Art and culture event

August 12, 2008


April 11th 08

(This was a cool event by the way)

SET cover the Japanese leg of ‘The Happening’ a closer look at art from Surf Culture, drawing on video, film, photography, painting, music, you name it, small enough to still feel intimate, the Japan leg gave us a real treat with live sets from Jack Johnson, Matt Costa, Zach Gil and Mason Jennings and an amazing film from a group of first time film makers called Sliding Liberia.  



The event is an ideal platform for Quiksilver and Roxy, who co-sponsor the event and foot most of the costs.

Japan Miss Universe (after Party) 0308

August 12, 2008


3rd April 08

The Miss Universe after party, sponsored by Redbull.

Photo’s by SET