Marc Jacobs QR Code

June 28, 2009

SET produce designer QR Code for Marc Jacobs Japan.


Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has released a new designer QR code produced for MARC BY MARC JACOBS, the diffusion line of world-renowned fashion designer Marc Jacobs. Their latest ground-breaking code was hand-drawn to match the feel of the campaign featuring the brand’s mascot Miss Marc and will be used to generate traffic to the soon-to-be-released MARC BY MARC JACOBS mobile website.

Mark Oxley, a spokesman for SET said:

“Traditional black and white codes can be found everywhere in Japan but they are no longer surprising. To promote their new mobile site Marc Jacobs Japan wanted something special that would be more in line with the brand’s image. Our pioneering work in designer QR codes made us the obvious choice to make this happen. The client is thrilled with the results and look forward to seeing how the consumer responds”.

The website launches on July 1st and is viewable only on Japanese mobile phones.  For more info contact: Greg McMaster, Creative Planner, SET on 81-80-5096-1066,
SET web:


GLITTER Magazine March 09

March 24, 2009

Spent 5 days on the Gold Coast with Glitter Magazine, shooting their piece on the area, height of summer in Aus at the time thought sod it to the Japanese winter and stayed and extra 2 and half weeks. The things you can do when you are your own boss hey.

A total of 27 pages this month.

Tokyo Techno Queen DJ Mayuri

February 20, 2009

Dj Mayuri with over 20 years as a DJ, and founder of  the legendary Metamorphose festival, comes forward for her 2009 shots, tops courtesy of Tokyo brand Yellow Ruby.


November 22, 2008

Did these photo’s the other week for up and coming fashion designer Hisayo Nagai, 

taken in the VIP lounge at Velours.She comes from a background of fetish with domanatrix leanings, kind of shows in the clothes.

New Images for Yellow Ruby Fashion

October 25, 2008

Quite like these we did in Odaiba last week, really good to time it right and get the cool skies in the background. Still working with Tiger Press on this. 0808

August 22, 2008

This is quite a cool  site from two Dutch Art photographers, they have been shooting dress and styles of particular groups and demographics in society, it is amazing how similar people do dress to one another. 


Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 13 years. Rotterdam’s heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, although since 1998 they have also worked in cities abroad.

They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.

Terry Richardson In Japan 0408

August 13, 2008


25th April 08

They don’t come along very often, and he is one of those photographers who really do change the aesthetics and way we take photographs.

Photographic giant Terry Richardson comes to Tokyo for joint exhibitions of his own and his late father Bob RIchardson a noted fashion photographer in his own right.

SET provide interview and portrait shots for Russh Magazine.