SET Partners Up With Insqribe

October 10, 2009

insqribe+setVery pleased to announce our strategic partnership with Insqribe, the Australian mobile marketing firm specializing in real-time proximity marketing.

Aligning Insqribe’s technical skills with the creative flair of the SET designers has made what we think is a pretty unbeatable team. We’re looking forward to collaborating on projects in the very near future and collectively helping to shape the QR landscape down under.

Download the press release here.


SET Create Australia’s First Designer Code

October 7, 2009

SET Heads Down Under To Give Mum QR A Makeover


Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

October 7th, 2009 – Tokyo : As part of the rollout for Australian telecom giant Telstra’s new MUM 2.0 campaign, DDB Sydney commissioned SET to produce a branded QR code featuring illustrations from the promotion.

The code was designed to match the look and feel of the MUM 2.0 campaign and will be used as a gateway to draw traffic to the MUM 2.0 website. It will appear in print and outdoor media around Australia.

Greg McMaster, Creative Planner at SET said: “It has always been our goal to create QR codes outside of Japan. We feel honored to have been able to work on such a ground-breaking campaign for Australia and we look forward to doing more with our partners in Sydney to help remake the QR landscape there.”

For more information contact SET
tel :: 81-80-5096-1066
mail ::

TOKYO2.0#21 @Superdeluxe Monday 9th

February 7, 2009

Hi guys thinking of attending this on Monday if I am back from the shoot in time.


I could sit here all day and do this !

September 9, 2008

So simple !!

A minor work of genius, supported by Naked as well apparently .

Mixi still No.1 Japan SNS

August 22, 2008

New study out from Comcast shows the figures for the most popular Japanese social networking sites. Facebook has had good growth but Mixi still reigns supreme with over 12 million visitors to the site in June this year.