Folli Follie Displays Worldʼs First Designer Window Code

May 2, 2010

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

As part of their Golden Summer campaign, Folli Follie Japan commissioned SET to produce a designer QR code to be displayed at their flagship store in the trendy Tokyo suburb of Aoyama. This marks the first time a designer QR code has been placed in a store window, meaning the store can essentially stay open round the clock, long after the staff has gone home for the evening thus giving “window shopping” whole new meaning.

The code was designed to match the look and feel of Folli Follie Reflections Collection of jewelry and will be used to draw traffic to the Folli Follie Japan mobile phone campaign site. At the site visitors can see images from the Folli Follie range and enter a special contest to win prizes .

The QR code is part of a wider summer promotion for which a special “gold” phone has been created. The phone is a replica of the Folli Follie branded handset which will be given away along with a variety of other prizes, including a trip to Greece, the birthplace of Folli Follie. The Golden Summer campaign runs from April 30 to May 30.

Junko Hara, a spokesman for SET said: “We are very excited to see such a respected brand as Folli Follie embracing mobile marketing. The code we have designed is cute and fun, just like Folli Follie and we hope that customers enjoy this opportunity to take window shopping to an entirely new level.”

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail : greg@setjapan.com
web : http://www.setjapan.com

Advertisements

SET Designs New QR Code For Marc Jacobs

September 15, 2009

SET Scores Second Date with Miss Marc

PRESS RELEASE:MJ

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

As part of promotions for their mobile site’s membership campaign, Marc Jacobs Japan commissioned SET to produce a branded QR code featuring their animated character Miss Marc.

The code was designed to match the look and feel of Miss Marc and has been used to draw traffic to the MARC BY MARC JACOBS mobile website. At the site people can see images of the collection and get the latest news on events and promotions. The QR code was used to promote the site at the recent Kobe Girl’s Collection fashion show where it appeared on postcards handed out to over 14,000 girls.

This is the second collaboration between the iconic brand and SET who created the world’s first hand-drawn QR code for Marc Jacobs earlier this year, also featuring Miss Marc.

Mark Oxley, a spokesman for SET said:
“We were thrilled to have the opportunity to work with the Marc Jacobs brand again. It reinforces our feeling that black & white codes have had their day. Consumers want to be entertained and our designer codes do this, whilst helping to create additional buzz for campaigns”.

The website is viewable only on Japanese mobile phones. 

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail :: greg@setjapan.com

web: http://www.setjapan.com


Marc Jacobs QR Code

June 28, 2009

MJ
SET produce designer QR Code for Marc Jacobs Japan.

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has released a new designer QR code produced for MARC BY MARC JACOBS, the diffusion line of world-renowned fashion designer Marc Jacobs. Their latest ground-breaking code was hand-drawn to match the feel of the campaign featuring the brand’s mascot Miss Marc and will be used to generate traffic to the soon-to-be-released MARC BY MARC JACOBS mobile website.

Mark Oxley, a spokesman for SET said:

“Traditional black and white codes can be found everywhere in Japan but they are no longer surprising. To promote their new mobile site Marc Jacobs Japan wanted something special that would be more in line with the brand’s image. Our pioneering work in designer QR codes made us the obvious choice to make this happen. The client is thrilled with the results and look forward to seeing how the consumer responds”.

The website launches on July 1st and is viewable only on Japanese mobile phones.  For more info contact: Greg McMaster, Creative Planner, SET on 81-80-5096-1066 greg@setjapan.com, hello@setjapan.com
SET web: www.setjapan.com


Belvedere IX launch, Tokyo !!

June 22, 2009

Photo’s from the Belvedere IX launch Party @ GStar RAW Nights @ Le Baron Tokyo, featuring, Andre, Fraser Cooke, Madamoiselle Yulia, The Penelopes, Sora Aoi !

http://www.lebaron.jp, www.belvedereix.com, http://www.flickr.com/photos/markoxley/sets/72157620073681459/



Cut and Paste 2009 :: Tokyo

May 28, 2009

Looking for something different to do this Saturday? Get down to WOMB for the graphic designers’ version of a steel-cage death match. Cut and Paste pits 2D, 3D and motion graphic artists against each other on the big screens. Event runs 17:00-20:30. Tickets Y2000. Check out the video below for a look at what it is all about.


Jennifer Lopez In Tokyo

March 30, 2009

J’Lo popped over to promote the new line of bags from Japanese brand Samantha Thavasa, er…not bad work if you can get it, lets leave it at that.

http://web.mac.com/occo645/iWeb/Site/Jlo.html


Metropolis’ Valentine Glitterball

February 20, 2009

Metropolis Magazine put on their Valentine Glitterball this February, funnily enough…. look out for more free drink revelry at this years next major celebratory occasions !!

The musical ante was given a bolster with the likes of Aosawa, Alex Einz, Groovepatrol and Aaron Tseng, but a light hearted alcohol fuelled night with giveaway’s and prizes, and free nuts from American Airlines !! Winner !!  http://www.metropolis.co.jp/