Chiba san’s Incredible Car Collection! New SET HD video

March 7, 2009

This is the house that me and Sato san went too!  This place is incredible!  Arigoto Sato sama!


Only in Japan…for now

February 26, 2009

Check out this flagship store which sells nothing…video from Martin Lindstrom for

New Video – Motor Up Press Conference

February 24, 2009

Watch the vid. in HD! (Right hand side button)

Graffiti Japan Book Launch

October 15, 2008

Our multi-talented friend and collaborator Remo Carozerra had a launch party for his new book Japan Graffiti. All reports suggest it was a wicked night put together in part by our partners in crime stateside, Street Attack. Cool tunes, break dancers, artists and an apparent appearance by Banksy.
Check out the links for photos, a cool time lapse video and pick up the book here.

The Happening – Surf Art and culture event

August 12, 2008


April 11th 08

(This was a cool event by the way)

SET cover the Japanese leg of ‘The Happening’ a closer look at art from Surf Culture, drawing on video, film, photography, painting, music, you name it, small enough to still feel intimate, the Japan leg gave us a real treat with live sets from Jack Johnson, Matt Costa, Zach Gil and Mason Jennings and an amazing film from a group of first time film makers called Sliding Liberia.

The event is an ideal platform for Quiksilver and Roxy, who co-sponsor the event and foot most of the costs.

Tokyo Girls Collection 0308

August 12, 2008


HI guys this is what I wanted to put on here, I’m sure you have seen the pictures before, we will more than likely get a photo slot at the next one too. Are we seeing them again soon Greg ?




(15 March 2008

The Tokyo Girls collection is truly an event to witness, the best of Japans young essentially high street brands, eschewing the use of skinny European models in favor of girls who look like their customers, with a little extra cuteness thrown in.

This is a retailers and marketers dream a day long orgy of shows and stalls, and celebrity endorsements,  catering to 15,000 – 20,000 girls of influential age, with money to spend in a culture where looking and dressing like your friends means selling one dress probably actually means you will sell three.

And watch out for these ‘ordinary girl models’ regulars in magazines such as ViVi, CanCam, Ray and Glamourous, becoming minor celebs themselves holding sway as trend leaders in a huge market. )


The next event is 6th Sept 08