SET Designs New QR Code For Marc Jacobs

September 15, 2009

SET Scores Second Date with Miss Marc


Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

As part of promotions for their mobile site’s membership campaign, Marc Jacobs Japan commissioned SET to produce a branded QR code featuring their animated character Miss Marc.

The code was designed to match the look and feel of Miss Marc and has been used to draw traffic to the MARC BY MARC JACOBS mobile website. At the site people can see images of the collection and get the latest news on events and promotions. The QR code was used to promote the site at the recent Kobe Girl’s Collection fashion show where it appeared on postcards handed out to over 14,000 girls.

This is the second collaboration between the iconic brand and SET who created the world’s first hand-drawn QR code for Marc Jacobs earlier this year, also featuring Miss Marc.

Mark Oxley, a spokesman for SET said:
“We were thrilled to have the opportunity to work with the Marc Jacobs brand again. It reinforces our feeling that black & white codes have had their day. Consumers want to be entertained and our designer codes do this, whilst helping to create additional buzz for campaigns”.

The website is viewable only on Japanese mobile phones. 

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail ::



Marc Jacobs Japan announce launch of mobile site

August 11, 2009

Marc Jacobs Japan used their seasonal magazine as just one medium to announce the launch of their new mobile site here in Japan. Their SET QR code proudly took up the whole of the inside cover allowing for better viewing of the original hand drawn QR design.

The magazine is available all over Japan, and can be found in most convenience stores, and comes in a box set containing a cute MJ shopping bag.

With the Tokyo and Kobe Girls Collection’ shows imminent, a further collaboration with  Marc Jacobs Japan  and SET will be on show to the public. I’m sure you will see it here ; )

Louis Vuitton choose SET Japan for latest QR marketing push

April 17, 2009

SET was asked by Louis Vuitton to provide them with a creative QR code in line with a new animation created for them by renowned artist, Takeshi Murakami. The one above was chosen from a final shortlist of options and will be on visual display from next month.

SET Creates Unique Mobile Bar Code for Louis

Vuitton / Murakami Tie-up


Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has announced a new collaboration with fashion house Louis Vuitton designing a QR (Quick Response) code.

The QR code is an extension of the continuing partnership between Louis Vuitton and famed Japanese animator Takashi Murakami who in 2008 made Time magazine’s “100 Most Influential People” list, the only visual artist included.

The QR code will:

• generate traffic to the Louis Vuitton mobile website

• create buzz about the collaboration between Louis Vuitton and Murakami

• demonstrate the possibilities of designer QR codes

• raise awareness of the potential role of QR codes in marketing

Adrian Grey, President of SET, said:

“Intertwining design with technological innovation allows us to satisfy client objectives and delight consumers. We believe this code will help create a shift from the standard black and white codes that blight the landscape. Creativity, design and technology, tend to move in different directions but at SET we feel linking them together will bring about a new era of innovation, giving designers the chance to lend their creative skills to technology projects. We are very excited to be at the forefront of such cutting-edge technology”.

The QR code was launched April 10th. For further information, contact:

Greg McMaster, Creative Planner, SET on 81-80-5096 1066, hello@setjapan.comSET K.K. World Udagawa Building 6F Udagawa-cho 36-6 Shibuya-ku

Tokyo-to, Japan 150-0042

Date: 2009年4月14日

Jennifer Lopez In Tokyo

March 30, 2009

J’Lo popped over to promote the new line of bags from Japanese brand Samantha Thavasa, er…not bad work if you can get it, lets leave it at that.

GLITTER Magazine March 09

March 24, 2009

Spent 5 days on the Gold Coast with Glitter Magazine, shooting their piece on the area, height of summer in Aus at the time thought sod it to the Japanese winter and stayed and extra 2 and half weeks. The things you can do when you are your own boss hey.

A total of 27 pages this month.

Capricine Lingerie Show

March 12, 2009

Had the chance to take a few snaps at Capricine Lingerie Show for buyers only, at a small place in Nishi Azabu, I think the show went down well, and there seemed to be a lot of interest afterwards, congrats to Rinko the designer.

Tokyo Techno Queen DJ Mayuri

February 20, 2009

Dj Mayuri with over 20 years as a DJ, and founder of  the legendary Metamorphose festival, comes forward for her 2009 shots, tops courtesy of Tokyo brand Yellow Ruby.