Folli Follie Displays Worldʼs First Designer Window Code

May 2, 2010

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

As part of their Golden Summer campaign, Folli Follie Japan commissioned SET to produce a designer QR code to be displayed at their flagship store in the trendy Tokyo suburb of Aoyama. This marks the first time a designer QR code has been placed in a store window, meaning the store can essentially stay open round the clock, long after the staff has gone home for the evening thus giving “window shopping” whole new meaning.

The code was designed to match the look and feel of Folli Follie Reflections Collection of jewelry and will be used to draw traffic to the Folli Follie Japan mobile phone campaign site. At the site visitors can see images from the Folli Follie range and enter a special contest to win prizes .

The QR code is part of a wider summer promotion for which a special “gold” phone has been created. The phone is a replica of the Folli Follie branded handset which will be given away along with a variety of other prizes, including a trip to Greece, the birthplace of Folli Follie. The Golden Summer campaign runs from April 30 to May 30.

Junko Hara, a spokesman for SET said: “We are very excited to see such a respected brand as Folli Follie embracing mobile marketing. The code we have designed is cute and fun, just like Folli Follie and we hope that customers enjoy this opportunity to take window shopping to an entirely new level.”

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail :
web :


Belvedere IX launch, Tokyo !!

June 22, 2009

Photo’s from the Belvedere IX launch Party @ GStar RAW Nights @ Le Baron Tokyo, featuring, Andre, Fraser Cooke, Madamoiselle Yulia, The Penelopes, Sora Aoi !,,

Cut and Paste 2009 :: Tokyo

May 28, 2009

Looking for something different to do this Saturday? Get down to WOMB for the graphic designers’ version of a steel-cage death match. Cut and Paste pits 2D, 3D and motion graphic artists against each other on the big screens. Event runs 17:00-20:30. Tickets Y2000. Check out the video below for a look at what it is all about.

JANE Z’s first ever Japan performance

March 30, 2009

With SET Japan responsible for stage, lighting and filming, it was a busy night for our crew. But all went hiccup free. Jane’s performance was very solid, she seems to combine all the elements of a big star, great voice, charisma, comfortable on stage, confident etc  with a very tangible human quality about her, which can only be a plus. We wish her luck. 

Capricine Lingerie Show

March 12, 2009

Had the chance to take a few snaps at Capricine Lingerie Show for buyers only, at a small place in Nishi Azabu, I think the show went down well, and there seemed to be a lot of interest afterwards, congrats to Rinko the designer.

Pecha Kucha

March 9, 2009

While in Australia last month I was fortunate enough to be invited to speak at the Brisbane chapter of Tokyo’s own Pecha Kucha. Held at one of the country’s finest venues, the Powerhouse, a crowd of about 300 gathered to hear me give a very speedy run through my take on the current creative climate in Tokyo and a little on what SET does. Big thanks to the organizers for letting me jump in at the last minute and my fan club in the front row. Very impressed with the standard of presentations and the talented people I met afterwards.

Greg@PK by Camera Obscura

New Video – Motor Up Press Conference

February 24, 2009

Watch the vid. in HD! (Right hand side button)