SET, WIRED UP !

SET’s creative team, give Wired the SET QR experience !

SET Japan is the company behind the much-loved Louis Vuitton/Murakami code, and their work has transformed QR codes from boring black-and-white blocks to things of beauty. “Our design team saw the black-and-white codes as an insult to the brands that were experimenting with them,” McMaster says. “So they set about redesigning them.”

They were also unimpressed by Wired’s attempt to generate a QR code, and so decided to design us a better one, sending over three options: one with a rat in a maze, one that took our Pacman idea and improved on it, and one with red balls dropping out of the code. “The designers looked at Wired’s aesthetic and came up with these,” says McMaster. “We wanted to give you a couple of things that matched the cutting-edge nature of Wired, something that people hadn’t seen before.”

http://www.wired.co.uk/news/archive/2009-10/01/select-wired’s-personalised-qr-code.aspx?p=2

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: