SET Designs New QR Code For Marc Jacobs

September 15, 2009

SET Scores Second Date with Miss Marc


Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

As part of promotions for their mobile site’s membership campaign, Marc Jacobs Japan commissioned SET to produce a branded QR code featuring their animated character Miss Marc.

The code was designed to match the look and feel of Miss Marc and has been used to draw traffic to the MARC BY MARC JACOBS mobile website. At the site people can see images of the collection and get the latest news on events and promotions. The QR code was used to promote the site at the recent Kobe Girl’s Collection fashion show where it appeared on postcards handed out to over 14,000 girls.

This is the second collaboration between the iconic brand and SET who created the world’s first hand-drawn QR code for Marc Jacobs earlier this year, also featuring Miss Marc.

Mark Oxley, a spokesman for SET said:
“We were thrilled to have the opportunity to work with the Marc Jacobs brand again. It reinforces our feeling that black & white codes have had their day. Consumers want to be entertained and our designer codes do this, whilst helping to create additional buzz for campaigns”.

The website is viewable only on Japanese mobile phones. 

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail ::