Marc Jacobs Japan used their seasonal magazine as just one medium to announce the launch of their new mobile site here in Japan. Their SET QR code proudly took up the whole of the inside cover allowing for better viewing of the original hand drawn QR design.
The magazine is available all over Japan, and can be found in most convenience stores, and comes in a box set containing a cute MJ shopping bag.
With the Tokyo and Kobe Girls Collection’ shows imminent, a further collaboration with Marc Jacobs Japan and SET will be on show to the public. I’m sure you will see it here ; )