www.exactitudes.nl 0808

This is quite a cool  site from two Dutch Art photographers, they have been shooting dress and styles of particular groups and demographics in society, it is amazing how similar people do dress to one another. 

 

Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 13 years. Rotterdam’s heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, although since 1998 they have also worked in cities abroad.

They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.

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One Response to www.exactitudes.nl 0808

  1. setg says:

    would love to see this done with Tokyo Tribes. Salarimen, goth lolita, ganguro, etc etc.
    remind me to show you the ID book. Would love to get a project like this going.

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