SET Design UK’s First Branded Code

SET Creates UK’s First Designer QR Code With Passion(Pit)

PRESS RELEASE

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

November 10th, 2009 – Tokyo : As part of the campaign for Passion Pit’s new album, UK mobile marketing firm We Love Mobile commissioned SET to produce a branded QR code featuring the album cover.

The code was designed to match the look and feel of the Boston band’s highly successful album Manners, and is the first designer code for the UK. It will be available via posters, flyers and print marketing as well as from the web, including the Passion Pit Myspace and Facebook pages. New codes will be posted up over the coming weeks, each one revealing a new free track or video.

A spokesman for SET said: “We are excited to have been a part of the UK’s first designer code campaign and it is doubly thrilling because it is a great album from a great band. We look forward to working more with We Love Mobile in creating impactful designer QR campaigns for the UK.”  

Contact SET for more information:
Greg McMaster, Creative Planner
tel :: 81-80-5096-1066
mail :: greg@setjapan.com
web: www.setjapan.com

Marc Jacobs QR Code

SET produce designer QR Code for Marc Jacobs Japan.

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has released a new designer QR code produced for MARC BY MARC JACOBS, the diffusion line of world-renowned fashion designer Marc Jacobs. Their latest ground-breaking code was hand-drawn to match the feel of the campaign featuring the brand’s mascot Miss Marc and will be used to generate traffic to the soon-to-be-released MARC BY MARC JACOBS mobile website.

Mark Oxley, a spokesman for SET said:

“Traditional black and white codes can be found everywhere in Japan but they are no longer surprising. To promote their new mobile site Marc Jacobs Japan wanted something special that would be more in line with the brand’s image. Our pioneering work in designer QR codes made us the obvious choice to make this happen. The client is thrilled with the results and look forward to seeing how the consumer responds”.

The website launches on July 1st and is viewable only on Japanese mobile phones.  For more info contact: Greg McMaster, Creative Planner, SET on 81-80-5096-1066 greg@setjapan.com, hello@setjapan.com
SET web: www.setjapan.com

Louis Vuitton choose SET Japan for latest QR marketing push

SET was asked by Louis Vuitton to provide them with a creative QR code in line with a new animation created for them by renowned artist, Takeshi Murakami. The one above was chosen from a final shortlist of options and will be on visual display from next month.

SET Creates Unique Mobile Bar Code for Louis

Vuitton / Murakami Tie-up

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has announced a new collaboration with fashion house Louis Vuitton designing a QR (Quick Response) code.

The QR code is an extension of the continuing partnership between Louis Vuitton and famed Japanese animator Takashi Murakami who in 2008 made Time magazine’s “100 Most Influential People” list, the only visual artist included.

The QR code will:

• generate traffic to the Louis Vuitton mobile website

• create buzz about the collaboration between Louis Vuitton and Murakami

• demonstrate the possibilities of designer QR codes

• raise awareness of the potential role of QR codes in marketing

Adrian Grey, President of SET, said:

“Intertwining design with technological innovation allows us to satisfy client objectives and delight consumers. We believe this code will help create a shift from the standard black and white codes that blight the landscape. Creativity, design and technology, tend to move in different directions but at SET we feel linking them together will bring about a new era of innovation, giving designers the chance to lend their creative skills to technology projects. We are very excited to be at the forefront of such cutting-edge technology”.

The QR code was launched April 10th. For further information, contact:

Greg McMaster, Creative Planner, SET on 81-80-5096 1066 greg@setjapan.com, hello@setjapan.comSET K.K. World Udagawa Building 6F Udagawa-cho 36-6 Shibuya-ku

Tokyo-to, Japan 150-0042 www.setjapan.com

Date: 2009年4月14日