Marc Jacobs QR Code

SET produce designer QR Code for Marc Jacobs Japan.

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has released a new designer QR code produced for MARC BY MARC JACOBS, the diffusion line of world-renowned fashion designer Marc Jacobs. Their latest ground-breaking code was hand-drawn to match the feel of the campaign featuring the brand’s mascot Miss Marc and will be used to generate traffic to the soon-to-be-released MARC BY MARC JACOBS mobile website.

Mark Oxley, a spokesman for SET said:

“Traditional black and white codes can be found everywhere in Japan but they are no longer surprising. To promote their new mobile site Marc Jacobs Japan wanted something special that would be more in line with the brand’s image. Our pioneering work in designer QR codes made us the obvious choice to make this happen. The client is thrilled with the results and look forward to seeing how the consumer responds”.

The website launches on July 1st and is viewable only on Japanese mobile phones.  For more info contact: Greg McMaster, Creative Planner, SET on 81-80-5096-1066 greg@setjapan.com, hello@setjapan.com
SET web: www.setjapan.com

GLITTER Magazine March 09

Spent 5 days on the Gold Coast with Glitter Magazine, shooting their piece on the area, height of summer in Aus at the time thought sod it to the Japanese winter and stayed and extra 2 and half weeks. The things you can do when you are your own boss hey.

A total of 27 pages this month.

Tokyo Techno Queen DJ Mayuri

Dj Mayuri with over 20 years as a DJ, and founder of  the legendary Metamorphose festival, comes forward for her 2009 shots, tops courtesy of Tokyo brand Yellow Ruby. 

http://www.metamo.info/

HISAYO NAGAI Fashion

Did these photo’s the other week for up and coming fashion designer Hisayo Nagai, 

taken in the VIP lounge at Velours.She comes from a background of fetish with domanatrix leanings, kind of shows in the clothes.

New Images for Yellow Ruby Fashion

Quite like these we did in Odaiba last week, really good to time it right and get the cool skies in the background. Still working with Tiger Press on this.

www.exactitudes.nl 0808

This is quite a cool  site from two Dutch Art photographers, they have been shooting dress and styles of particular groups and demographics in society, it is amazing how similar people do dress to one another. 

 

Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 13 years. Rotterdam’s heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, although since 1998 they have also worked in cities abroad.

They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.

Terry Richardson In Japan 0408

 

25th April 08

They don’t come along very often, and he is one of those photographers who really do change the aesthetics and way we take photographs.

Photographic giant Terry Richardson comes to Tokyo for joint exhibitions of his own and his late father Bob RIchardson a noted fashion photographer in his own right.

SET provide interview and portrait shots for Russh Magazine.

http://www.terryrichardson.com/

Nixon party 0408

17th April 08

Shhh… I wanna work for Nixon !

Nixon watches are probably the coolest watches in the world right now, with very cool contemporary designs, and similar imagery for their Ad’s this is a company which is certainly going in the right direction, especially when you consider flying staff representatives from every global office to Tokyo for a week long seminar ending with a bash at Shibuya’s 15th floor ‘Legato’, wine bar, restaurant, event space.

SET take some snaps of the happy revellers. 

http://www.nixonnow.com/

42 Below- L’homme Invisible 0408

 

17 APR 08

Girls in mens underwear, sure fire winner !

SET asked to shoot the L’homme Invisible, Underwear party in association with 42Below Vodka, an interesting night, even got a pair of  free pants.

Tokyo Girls Collection 0308

 

HI guys this is what I wanted to put on here, I’m sure you have seen the pictures before, we will more than likely get a photo slot at the next one too. Are we seeing them again soon Greg ?

 

Mark

 

(15 March 2008

The Tokyo Girls collection is truly an event to witness, the best of Japans young essentially high street brands, eschewing the use of skinny European models in favor of girls who look like their customers, with a little extra cuteness thrown in.

This is a retailers and marketers dream a day long orgy of shows and stalls, and celebrity endorsements,  catering to 15,000 – 20,000 girls of influential age, with money to spend in a culture where looking and dressing like your friends means selling one dress probably actually means you will sell three.

And watch out for these ‘ordinary girl models’ regulars in magazines such as ViVi, CanCam, Ray and Glamourous, becoming minor celebs themselves holding sway as trend leaders in a huge market.

http://gw.tv/fw/shop/tgc/index.html )

 

The next event is 6th Sept 08