SET Creates UK’s First Designer QR Code With Passion(Pit)

PRESS RELEASE

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

November 10th, 2009 – Tokyo : As part of the campaign for Passion Pit’s new album, UK mobile marketing firm We Love Mobile commissioned SET to produce a branded QR code featuring the album cover.

The code was designed to match the look and feel of the Boston band’s highly successful album Manners, and is the first designer code for the UK. It will be available via posters, flyers and print marketing as well as from the web, including the Passion Pit Myspace and Facebook pages. New codes will be posted up over the coming weeks, each one revealing a new free track or video.

A spokesman for SET said: “We are excited to have been a part of the UK’s first designer code campaign and it is doubly thrilling because it is a great album from a great band. We look forward to working more with We Love Mobile in creating impactful designer QR campaigns for the UK.”  

Contact SET for more information:
Greg McMaster, Creative Planner
tel :: 81-80-5096-1066
mail :: greg@setjapan.com
web: www.setjapan.com

Very pleased to announce our strategic partnership with Insqribe, the Australian mobile marketing firm specializing in real-time proximity marketing.

Aligning Insqribe’s technical skills with the creative flair of the SET designers has made what we think is a pretty unbeatable team. We’re looking forward to collaborating on projects in the very near future and collectively helping to shape the QR landscape down under.

Download the press release here.

SET Heads Down Under To Give Mum QR A Makeover

PRESS RELEASE

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

October 7th, 2009 – Tokyo : As part of the rollout for Australian telecom giant Telstra’s new MUM 2.0 campaign, DDB Sydney commissioned SET to produce a branded QR code featuring illustrations from the promotion.

The code was designed to match the look and feel of the MUM 2.0 campaign and will be used as a gateway to draw traffic to the MUM 2.0 website. It will appear in print and outdoor media around Australia.

Greg McMaster, Creative Planner at SET said: “It has always been our goal to create QR codes outside of Japan. We feel honored to have been able to work on such a ground-breaking campaign for Australia and we look forward to doing more with our partners in Sydney to help remake the QR landscape there.”

For more information contact SET
tel :: 81-80-5096-1066
mail :: hello@setjapan.com
web: www.setjapan.com

SET Scores Second Date with Miss Marc

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

As part of promotions for their mobile site’s membership campaign, Marc Jacobs Japan commissioned SET to produce a branded QR code featuring their animated character Miss Marc.

The code was designed to match the look and feel of Miss Marc and has been used to draw traffic to the MARC BY MARC JACOBS mobile website. At the site people can see images of the collection and get the latest news on events and promotions. The QR code was used to promote the site at the recent Kobe Girl’s Collection fashion show where it appeared on postcards handed out to over 14,000 girls.

This is the second collaboration between the iconic brand and SET who created the world’s first hand-drawn QR code for Marc Jacobs earlier this year, also featuring Miss Marc.

Mark Oxley, a spokesman for SET said:
“We were thrilled to have the opportunity to work with the Marc Jacobs brand again. It reinforces our feeling that black & white codes have had their day. Consumers want to be entertained and our designer codes do this, whilst helping to create additional buzz for campaigns”.

The website is viewable only on Japanese mobile phones. 

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail :: greg@setjapan.com

web: www.setjapan.com

Marc Jacobs Japan used their seasonal magazine as just one medium to announce the launch of their new mobile site here in Japan. Their SET QR code proudly took up the whole of the inside cover allowing for better viewing of the original hand drawn QR design.

The magazine is available all over Japan, and can be found in most convenience stores, and comes in a box set containing a cute MJ shopping bag.

With the Tokyo and Kobe Girls Collection’ shows imminent, a further collaboration with  Marc Jacobs Japan  and SET will be on show to the public. I’m sure you will see it here ; )

SET produce designer QR Code for Marc Jacobs Japan.

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has released a new designer QR code produced for MARC BY MARC JACOBS, the diffusion line of world-renowned fashion designer Marc Jacobs. Their latest ground-breaking code was hand-drawn to match the feel of the campaign featuring the brand’s mascot Miss Marc and will be used to generate traffic to the soon-to-be-released MARC BY MARC JACOBS mobile website.

Mark Oxley, a spokesman for SET said:

“Traditional black and white codes can be found everywhere in Japan but they are no longer surprising. To promote their new mobile site Marc Jacobs Japan wanted something special that would be more in line with the brand’s image. Our pioneering work in designer QR codes made us the obvious choice to make this happen. The client is thrilled with the results and look forward to seeing how the consumer responds”.

The website launches on July 1st and is viewable only on Japanese mobile phones.  For more info contact: Greg McMaster, Creative Planner, SET on 81-80-5096-1066 greg@setjapan.com, hello@setjapan.com
SET web: www.setjapan.com

Photo’s from the Belvedere IX launch Party @ GStar RAW Nights @ Le Baron Tokyo, featuring, Andre, Fraser Cooke, Madamoiselle Yulia, The Penelopes, Sora Aoi !

www.lebaron.jp, www.belvedereix.com, http://www.flickr.com/photos/markoxley/sets/72157620073681459/

Tokyo based techno artist, Rennie Fosters latest album, inside sleeve photography courtesy of SET.

conoley ospovat live at Unit (Tokyo, Japan) March 28, 2009. www.myspace.com/conoleyospovat SET & SGK Studio Production www.setjapan.com
conoley ospovat live at Unit (Tokyo, Japan) March 28, 2009.

www.myspace.com/conoleyospovat

SET & SGK Studio Production
www.setjapan.com

New SET DVD Project – Cobblestone Jazz ライブ映像DVDが発売へ

Cobblestone Jazz による Real Grooves @ Space Lab Yellow での貴重なライブ映像、その他 Real Grooves 出演者等によるミュージッククリップ・インタビュー映像などを収録したDVDが発売される。

今は無き、東京・西麻布の Space Lab Yellow において2003年から定期的に開催され、常にクオリティの高いパーティを提供してきた Real Grooves がプロデュースする本作は、カナダの名門レーベル Wagon Repair の主宰 Mathew Jonson と、Tyger Dhula, Danuel Tate による三重奏 Cobblestone Jazz の2007年に行われた東京でのライブ映像に加え、これまで Real Grooves に出演したアーティスト、Dub Tylor aka Tiger Skin, Jeff Samuel, John Tejada によるミュージッククリップや、Mike Shannon, Wighnomy Brothers 等のインタビュー映像、イベントの主催者 Josh Child によるナレーション、ドキュメンタリータッチによるイベント外でのアーティスト達の素顔や本音に迫った映像も収録された豪華内容となっており、今や伝説と 化した Space Lab Yellow へのトリビュート、長年に渡って築き上げられた Real Grooves の歴史が詰まった、まさに永久保存盤の１枚と言えるだろう。

Cobblesotne Jazz “Cobblestone Jazz Live at Space Lab Yellow” は Gemini Recordings より６月２４日発売予定。収録内容は以下の通り。

【収録内容】
・リマスターサウンド による 『Cobblestone Jazz』 ライブクリップ
・『Mike Shannon』 『Wighnomy Brothers』 等のインタビュー映像
・Dub Tylor aka Tiger Skin』 『Jeff Samuel』 『John Tejada』 によるミュージッククリップ
・パーティで撮影されたスライドショー