SET Partners Up With Insqribe

Very pleased to announce our strategic partnership with Insqribe, the Australian mobile marketing firm specializing in real-time proximity marketing.

Aligning Insqribe’s technical skills with the creative flair of the SET designers has made what we think is a pretty unbeatable team. We’re looking forward to collaborating on projects in the very near future and collectively helping to shape the QR landscape down under.

Download the press release here.

SET Create Australia’s First Designer Code

SET Heads Down Under To Give Mum QR A Makeover

PRESS RELEASE

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

October 7th, 2009 – Tokyo : As part of the rollout for Australian telecom giant Telstra’s new MUM 2.0 campaign, DDB Sydney commissioned SET to produce a branded QR code featuring illustrations from the promotion.

The code was designed to match the look and feel of the MUM 2.0 campaign and will be used as a gateway to draw traffic to the MUM 2.0 website. It will appear in print and outdoor media around Australia.

Greg McMaster, Creative Planner at SET said: “It has always been our goal to create QR codes outside of Japan. We feel honored to have been able to work on such a ground-breaking campaign for Australia and we look forward to doing more with our partners in Sydney to help remake the QR landscape there.”

For more information contact SET
tel :: 81-80-5096-1066
mail :: hello@setjapan.com
web: www.setjapan.com

Pecha Kucha

While in Australia last month I was fortunate enough to be invited to speak at the Brisbane chapter of Tokyo’s own Pecha Kucha. Held at one of the country’s finest venues, the Powerhouse, a crowd of about 300 gathered to hear me give a very speedy run through my take on the current creative climate in Tokyo and a little on what SET does. Big thanks to the organizers for letting me jump in at the last minute and my fan club in the front row. Very impressed with the standard of presentations and the talented people I met afterwards.

Welcome Kaetsu!

Belated but hearty welcome to the new kid on the SET block, Kaetsu. Ex-Apple store trainer, he’s a gifted filmmaker, editor, graphic manipulator and probably a bunch more stuff that we don’t even know about yet. Kaetsu is the sheep in the SET animal kingdom, but we ‘ll leave that to you to figure out why…

SET Web v.3

Last Friday night we toasted the launch of SET’s new website, lovingly crafted by the talented trio at Fusionbureau . Luckily the new office is being gutted and carefully put back together so the flying champagne corks couldn’t do much damage. Link us if you love us!

Our New Office!!!!

In the heart of Shibuya! Stop on by!