SET Design UK’s First Branded Code

SET Creates UK’s First Designer QR Code With Passion(Pit)

PRESS RELEASE

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

November 10th, 2009 – Tokyo : As part of the campaign for Passion Pit’s new album, UK mobile marketing firm We Love Mobile commissioned SET to produce a branded QR code featuring the album cover.

The code was designed to match the look and feel of the Boston band’s highly successful album Manners, and is the first designer code for the UK. It will be available via posters, flyers and print marketing as well as from the web, including the Passion Pit Myspace and Facebook pages. New codes will be posted up over the coming weeks, each one revealing a new free track or video.

A spokesman for SET said: “We are excited to have been a part of the UK’s first designer code campaign and it is doubly thrilling because it is a great album from a great band. We look forward to working more with We Love Mobile in creating impactful designer QR campaigns for the UK.”  

Contact SET for more information:
Greg McMaster, Creative Planner
tel :: 81-80-5096-1066
mail :: greg@setjapan.com
web: www.setjapan.com

SET Partners Up With Insqribe

Very pleased to announce our strategic partnership with Insqribe, the Australian mobile marketing firm specializing in real-time proximity marketing.

Aligning Insqribe’s technical skills with the creative flair of the SET designers has made what we think is a pretty unbeatable team. We’re looking forward to collaborating on projects in the very near future and collectively helping to shape the QR landscape down under.

Download the press release here.

SET Designs New QR Code For Marc Jacobs

SET Scores Second Date with Miss Marc

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

As part of promotions for their mobile site’s membership campaign, Marc Jacobs Japan commissioned SET to produce a branded QR code featuring their animated character Miss Marc.

The code was designed to match the look and feel of Miss Marc and has been used to draw traffic to the MARC BY MARC JACOBS mobile website. At the site people can see images of the collection and get the latest news on events and promotions. The QR code was used to promote the site at the recent Kobe Girl’s Collection fashion show where it appeared on postcards handed out to over 14,000 girls.

This is the second collaboration between the iconic brand and SET who created the world’s first hand-drawn QR code for Marc Jacobs earlier this year, also featuring Miss Marc.

Mark Oxley, a spokesman for SET said:
“We were thrilled to have the opportunity to work with the Marc Jacobs brand again. It reinforces our feeling that black & white codes have had their day. Consumers want to be entertained and our designer codes do this, whilst helping to create additional buzz for campaigns”.

The website is viewable only on Japanese mobile phones. 

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail :: greg@setjapan.com

web: www.setjapan.com

Marc Jacobs QR Code

SET produce designer QR Code for Marc Jacobs Japan.

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has released a new designer QR code produced for MARC BY MARC JACOBS, the diffusion line of world-renowned fashion designer Marc Jacobs. Their latest ground-breaking code was hand-drawn to match the feel of the campaign featuring the brand’s mascot Miss Marc and will be used to generate traffic to the soon-to-be-released MARC BY MARC JACOBS mobile website.

Mark Oxley, a spokesman for SET said:

“Traditional black and white codes can be found everywhere in Japan but they are no longer surprising. To promote their new mobile site Marc Jacobs Japan wanted something special that would be more in line with the brand’s image. Our pioneering work in designer QR codes made us the obvious choice to make this happen. The client is thrilled with the results and look forward to seeing how the consumer responds”.

The website launches on July 1st and is viewable only on Japanese mobile phones.  For more info contact: Greg McMaster, Creative Planner, SET on 81-80-5096-1066 greg@setjapan.com, hello@setjapan.com
SET web: www.setjapan.com

Louis Vuitton choose SET Japan for latest QR marketing push

SET was asked by Louis Vuitton to provide them with a creative QR code in line with a new animation created for them by renowned artist, Takeshi Murakami. The one above was chosen from a final shortlist of options and will be on visual display from next month.

SET Creates Unique Mobile Bar Code for Louis

Vuitton / Murakami Tie-up

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has announced a new collaboration with fashion house Louis Vuitton designing a QR (Quick Response) code.

The QR code is an extension of the continuing partnership between Louis Vuitton and famed Japanese animator Takashi Murakami who in 2008 made Time magazine’s “100 Most Influential People” list, the only visual artist included.

The QR code will:

• generate traffic to the Louis Vuitton mobile website

• create buzz about the collaboration between Louis Vuitton and Murakami

• demonstrate the possibilities of designer QR codes

• raise awareness of the potential role of QR codes in marketing

Adrian Grey, President of SET, said:

“Intertwining design with technological innovation allows us to satisfy client objectives and delight consumers. We believe this code will help create a shift from the standard black and white codes that blight the landscape. Creativity, design and technology, tend to move in different directions but at SET we feel linking them together will bring about a new era of innovation, giving designers the chance to lend their creative skills to technology projects. We are very excited to be at the forefront of such cutting-edge technology”.

The QR code was launched April 10th. For further information, contact:

Greg McMaster, Creative Planner, SET on 81-80-5096 1066 greg@setjapan.com, hello@setjapan.comSET K.K. World Udagawa Building 6F Udagawa-cho 36-6 Shibuya-ku

Tokyo-to, Japan 150-0042 www.setjapan.com

Date: 2009年4月14日

Pecha Kucha

While in Australia last month I was fortunate enough to be invited to speak at the Brisbane chapter of Tokyo’s own Pecha Kucha. Held at one of the country’s finest venues, the Powerhouse, a crowd of about 300 gathered to hear me give a very speedy run through my take on the current creative climate in Tokyo and a little on what SET does. Big thanks to the organizers for letting me jump in at the last minute and my fan club in the front row. Very impressed with the standard of presentations and the talented people I met afterwards.

The possibilities for QR are truly Global

Check out this article on the Guardian website, quite interesting.

www.guardian.co.uk

Multimedia technology: Nokia buyers to get free music downloads

Interesting move

· Britain is the first market to get the new gizmo

· All five mobile networks shun the service

http://www.guardian.co.uk/technology/2008/sep/02/nokia.nokia