Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.
October 7th, 2009 – Tokyo : As part of the rollout for Australian telecom giant Telstra’s new MUM 2.0 campaign, DDB Sydney commissioned SET to produce a branded QR code featuring illustrations from the promotion.
The code was designed to match the look and feel of the MUM 2.0 campaign and will be used as a gateway to draw traffic to the MUM 2.0 website. It will appear in print and outdoor media around Australia.
Greg McMaster, Creative Planner at SET said: “It has always been our goal to create QR codes outside of Japan. We feel honored to have been able to work on such a ground-breaking campaign for Australia and we look forward to doing more with our partners in Sydney to help remake the QR landscape there.”
For more information contact SET
tel :: 81-80-5096-1066
mail :: hello@setjapan.com
web: www.setjapan.com
SET produce designer QR Code for Marc Jacobs Japan.
PRESS RELEASE:
Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.
SET has released a new designer QR code produced for MARC BY MARC JACOBS, the diffusion line of world-renowned fashion designer Marc Jacobs. Their latest ground-breaking code was hand-drawn to match the feel of the campaign featuring the brand’s mascot Miss Marc and will be used to generate traffic to the soon-to-be-released MARC BY MARC JACOBS mobile website.
Mark Oxley, a spokesman for SET said:
“Traditional black and white codes can be found everywhere in Japan but they are no longer surprising. To promote their new mobile site Marc Jacobs Japan wanted something special that would be more in line with the brand’s image. Our pioneering work in designer QR codes made us the obvious choice to make this happen. The client is thrilled with the results and look forward to seeing how the consumer responds”.
The website launches on July 1st and is viewable only on Japanese mobile phones. For more info contact: Greg McMaster, Creative Planner, SET on 81-80-5096-1066 greg@setjapan.com, hello@setjapan.com
SET web: www.setjapan.com
Looking for something different to do this Saturday? Get down to WOMB for the graphic designers’ version of a steel-cage death match. Cut and Paste pits 2D, 3D and motion graphic artists against each other on the big screens. Event runs 17:00-20:30. Tickets Y2000. Check out the video below for a look at what it is all about.
Posted by setg 
Posted by setg 
Posted by setg 