For the cover of their May issue , Dutch design magazine BRIGHT commissioned SET to produce a special designer QR code.
The code was given a camouflage aesthetic to match the feel of the message that the QR leads to, specifically the magazine’s website with a specially created URL which reads “Make code not war”.
The BRIGHT code is the first designer code to be seen in Holland and it is also the first time that a designer code has graced the cover of a magazine.
Adrian Grey, a spokesman for SET said:
“We are very excited to see our designer codes on a front cover, especially since the magazine is one as respected as BRIGHT. We hope that this highlights the power that our branded codes have over traditional black & white ones. Our design team continues to push the boundaries of what is possible and the BRIGHT code represents the first in a new direction.”
For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail :: firstname.lastname@example.org