SET Heads Down Under To Give Mum QR A Makeover
PRESS RELEASE
Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.
October 7th, 2009 – Tokyo : As part of the rollout for Australian telecom giant Telstra’s new MUM 2.0 campaign, DDB Sydney commissioned SET to produce a branded QR code featuring illustrations from the promotion.
The code was designed to match the look and feel of the MUM 2.0 campaign and will be used as a gateway to draw traffic to the MUM 2.0 website. It will appear in print and outdoor media around Australia.
Greg McMaster, Creative Planner at SET said: “It has always been our goal to create QR codes outside of Japan. We feel honored to have been able to work on such a ground-breaking campaign for Australia and we look forward to doing more with our partners in Sydney to help remake the QR landscape there.”
For more information contact SET
tel :: 81-80-5096-1066
mail :: hello@setjapan.com
web: www.setjapan.com
