Advertising Production – Reebok Pump x Asbos

SET’s advertising photo production made good work of  a REEBOK PUMP tie up with Harajuku shoe store Asbos.

The 2 meter high image was on display outside the cool Harajuku store for 10 days.

Agency UltraSuperNew

SET, WIRED UP !

SET’s creative team, give Wired the SET QR experience !

SET Japan is the company behind the much-loved Louis Vuitton/Murakami code, and their work has transformed QR codes from boring black-and-white blocks to things of beauty. “Our design team saw the black-and-white codes as an insult to the brands that were experimenting with them,” McMaster says. “So they set about redesigning them.”

They were also unimpressed by Wired’s attempt to generate a QR code, and so decided to design us a better one, sending over three options: one with a rat in a maze, one that took our Pacman idea and improved on it, and one with red balls dropping out of the code. “The designers looked at Wired’s aesthetic and came up with these,” says McMaster. “We wanted to give you a couple of things that matched the cutting-edge nature of Wired, something that people hadn’t seen before.”

http://www.wired.co.uk/news/archive/2009-10/01/select-wired’s-personalised-qr-code.aspx?p=2

SET Partners Up With Insqribe

Very pleased to announce our strategic partnership with Insqribe, the Australian mobile marketing firm specializing in real-time proximity marketing.

Aligning Insqribe’s technical skills with the creative flair of the SET designers has made what we think is a pretty unbeatable team. We’re looking forward to collaborating on projects in the very near future and collectively helping to shape the QR landscape down under.

Download the press release here.

SET Create Australia’s First Designer Code

SET Heads Down Under To Give Mum QR A Makeover

PRESS RELEASE

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

October 7th, 2009 – Tokyo : As part of the rollout for Australian telecom giant Telstra’s new MUM 2.0 campaign, DDB Sydney commissioned SET to produce a branded QR code featuring illustrations from the promotion.

The code was designed to match the look and feel of the MUM 2.0 campaign and will be used as a gateway to draw traffic to the MUM 2.0 website. It will appear in print and outdoor media around Australia.

Greg McMaster, Creative Planner at SET said: “It has always been our goal to create QR codes outside of Japan. We feel honored to have been able to work on such a ground-breaking campaign for Australia and we look forward to doing more with our partners in Sydney to help remake the QR landscape there.”

For more information contact SET
tel :: 81-80-5096-1066
mail :: hello@setjapan.com
web: www.setjapan.com

SET Designs New QR Code For Marc Jacobs

SET Scores Second Date with Miss Marc

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

As part of promotions for their mobile site’s membership campaign, Marc Jacobs Japan commissioned SET to produce a branded QR code featuring their animated character Miss Marc.

The code was designed to match the look and feel of Miss Marc and has been used to draw traffic to the MARC BY MARC JACOBS mobile website. At the site people can see images of the collection and get the latest news on events and promotions. The QR code was used to promote the site at the recent Kobe Girl’s Collection fashion show where it appeared on postcards handed out to over 14,000 girls.

This is the second collaboration between the iconic brand and SET who created the world’s first hand-drawn QR code for Marc Jacobs earlier this year, also featuring Miss Marc.

Mark Oxley, a spokesman for SET said:
“We were thrilled to have the opportunity to work with the Marc Jacobs brand again. It reinforces our feeling that black & white codes have had their day. Consumers want to be entertained and our designer codes do this, whilst helping to create additional buzz for campaigns”.

The website is viewable only on Japanese mobile phones. 

For more information contact:
Greg McMaster, Creative Planner, SET
tel :: 81-80-5096-1066
mail :: greg@setjapan.com

web: www.setjapan.com

Marc Jacobs Japan announce launch of mobile site

Marc Jacobs Japan used their seasonal magazine as just one medium to announce the launch of their new mobile site here in Japan. Their SET QR code proudly took up the whole of the inside cover allowing for better viewing of the original hand drawn QR design.

The magazine is available all over Japan, and can be found in most convenience stores, and comes in a box set containing a cute MJ shopping bag.

With the Tokyo and Kobe Girls Collection’ shows imminent, a further collaboration with  Marc Jacobs Japan  and SET will be on show to the public. I’m sure you will see it here ; )

Marc Jacobs QR Code

SET produce designer QR Code for Marc Jacobs Japan.

PRESS RELEASE:

Tokyo based creative agency SET specializes in unique marketing solutions that combine design and technology.

SET has released a new designer QR code produced for MARC BY MARC JACOBS, the diffusion line of world-renowned fashion designer Marc Jacobs. Their latest ground-breaking code was hand-drawn to match the feel of the campaign featuring the brand’s mascot Miss Marc and will be used to generate traffic to the soon-to-be-released MARC BY MARC JACOBS mobile website.

Mark Oxley, a spokesman for SET said:

“Traditional black and white codes can be found everywhere in Japan but they are no longer surprising. To promote their new mobile site Marc Jacobs Japan wanted something special that would be more in line with the brand’s image. Our pioneering work in designer QR codes made us the obvious choice to make this happen. The client is thrilled with the results and look forward to seeing how the consumer responds”.

The website launches on July 1st and is viewable only on Japanese mobile phones.  For more info contact: Greg McMaster, Creative Planner, SET on 81-80-5096-1066 greg@setjapan.com, hello@setjapan.com
SET web: www.setjapan.com

Belvedere IX launch, Tokyo !!

Photo’s from the Belvedere IX launch Party @ GStar RAW Nights @ Le Baron Tokyo, featuring, Andre, Fraser Cooke, Madamoiselle Yulia, The Penelopes, Sora Aoi !

www.lebaron.jp, www.belvedereix.com, http://www.flickr.com/photos/markoxley/sets/72157620073681459/

Soul Music For The Damned – Rennie Foster

Tokyo based techno artist, Rennie Fosters latest album, inside sleeve photography courtesy of SET.

conoley ospovat live @ unit – new SET video

conoley ospovat live at Unit (Tokyo, Japan) March 28, 2009. www.myspace.com/conoleyospovat SET & SGK Studio Production www.setjapan.com
conoley ospovat live at Unit (Tokyo, Japan) March 28, 2009.

www.myspace.com/conoleyospovat

SET & SGK Studio Production
www.setjapan.com